26 Must-Buy Souvenirs at Narita Airport (2025 Edition)

1. Kit-Kats

Kit Kats are a popular souvenir from Japan, where you can find a vast variety of flavors and colors. While other countries might have a handful of flavors, Japan offers over a hundred, including many unique local varieties. You can find these at many souvenir shops throughout Narita Airport, such as ANA FESTA and BLUE SKY.

2. Pocky

Do you know Pocky? It's a world-renowned Japanese snack. You can find special souvenir editions, including Giant Pocky in local-limited flavors like Uji matcha, Shinshu grapes, and Yubari melon. These items are available at the Fa-So-La SOUVENIR AKIHABARA shops, located in the departure areas. Since these unique flavors are difficult to find outside of their local regions and airports, they make for an excellent gift.

3. Matcha Sweets

Matcha, a type of green tea, is a popular flavor with tourists and locals alike. While the tea powder itself can be bitter, it pairs perfectly with sweets. This is why you can find a wide variety of matcha-flavored confections everywhere, from convenience stores to souvenir shops. Take some time to explore the different options and find your favorite!

4. TOKYO BANANA

As one of Tokyo's most popular souvenirs, you've likely seen the famous TOKYO BANANA around town. This sponge cake is filled with a natural-flavored banana cream made from strained banana puree, which is the secret to its widespread popularity. You can find it at most souvenir shops in Narita Airport, including ANA FESTA (T1, 2F, and T2, 4F) and BLUE SKY

5. THE STRAWBERRY CAKE from GINZA

This delightful sponge cake, from the same company that makes TOKYO BANANA, is filled with plain custard cream and strawberry-flavored cream that's not artificial—you can tell by the small grains in the filling. The sweet and slightly sour combination makes it a delicious treat. You can find this cake at most souvenir shops in Narita Airport, including ANA FESTA.

6. Kikyo Shingenmochi（桔梗信玄餅）

This little Japanese confectionery, often known as Kikyo Shingen Mochi, makes a great souvenir for its charming appearance. It consists of mochi and kinako (soybean) powder with a packet of black sugar syrup, all wrapped in a furoshiki cloth. To eat without making a mess, simply spread the furoshiki sheet, place the mochi in the center, pour the syrup over it, and then rub the corners of the sheet together. You can find this popular treat at various souvenir shops in Narita Airport, such as Fa-So-La and BLUE SKY, located in both departure and public areas.

7. ROYCE NAMA CHOCOLATE

ROYCE is a renowned confectionery from Sapporo, Hokkaido, famous for its high-quality products made with fresh local cream. You can buy these treats for yourself or as gifts for friends at several shops throughout Narita Airport.

8. ROYCE Potato Chip Chocolate

The unique combination of crispy, salty potato chips half-coated in sweet chocolate is a top souvenir for both domestic and international tourists. You can find this popular treat at various shops throughout Narita Airport.

9. Jaga Pokkuru

Jaga Pokkuru is a crispy French fry snack made from unpeeled Hokkaido potatoes and salt. While primarily sold in Hokkaido and its online shop, it's also very popular with visitors and can be found at several airports. You can buy this snack after passport control at shops like BLUE SKY, Fa-So-La Akihabara, and other souvenir shops.

10. Japanese Tea

PIXTA

For those who want to bring Japanese tea back home, you can find ready-to-drink tea powders or tea bags in various flavors if you're not sure how to prepare it. Tea shops like Fukujuen or souvenir shops like Fa-So-La also sell tea leaves with cute canisters.

11. Chirimen handcrafts（ちりめん細工）

PIXTA

If you're not sure what to buy for someone who likes cute things, consider the small and light crafts made from chirimen silk crepe. These exquisite, handmade items—often shaped like food—are a unique alternative to mass-produced products. You can find this traditional art at Japanese craft shops in Narita Airport, such as Wamonoya Kaya.

12. Tenugui（手ぬぐい）

Tenugui are versatile cotton towels with various patterns that make for a great souvenir. Beyond using them as a towel, a popular way to display their rich colors and designs is by hanging them on a wall like a picture. You can find these towels at the Japanese craft shop Wamonoya Kaya in Narita Airport.

13. Kokeshi Dolls（こけし）

Kokeshi dolls are handmade wooden dolls with lively expressions. You can find both traditional and contemporary styles, often with a sense of harmony. Meant to be cherished rather than just admired, you can find one that smiles at you at souvenir shops in Narita Airport, such as Wamonoya Kaya.

14. Edo Kiriko（江戸切子）

Beautiful glassware from Tokyo, the history of Edo kiriko dates back to around 1834. The technique, developed from an artisan engraving glasses with emery powder, has evolved into a highly skilled art form. The beautiful pieces are priced according to the amount of work and the techniques used. These items may still be available at various specialty craft and souvenir stores at Narita Airport.

15. Japanese Fans（扇子・うちわ）

Sensu and uchiwa are essentials for hot summer days. Even if you work in a fully air-conditioned office, a foldable sensu is handy to carry in your bag for those times you have to wait for trains or buses. You can find these items and other traditional Japanese goods at Wamonoya Kaya in Narita Airport

16. Smartphone Case

If you prefer practical souvenirs, consider a smartphone case with a Japanese motif. You can find colorful and stylish designs for men and women at Wamonoya Kaya in Narita Airport. Just be sure to check that the case fits your specific smartphone model before purchasing.

17. Hello Kitty Goods

Hello Kitty is a favorite worldwide, appearing everywhere in various styles, including special airport editions. From small key-holders to expensive dolls, you can find one to bring home with you! Look for these items at Fa-So-La HELLO KITTY located in Narita Airport

18. Pokemon Goods

Pokémon is a favorite anime all over the world. The number of Pokémon characters is now well over 1,000, and there are over 200,000 Pokémon items sold only in Japan. You can find many of these items at the Pokémon Store located in Narita Airport.

19. Imabari Towels

Imabari towels are getting attention nationwide and overseas for their high quality. The products are soft yet durable, have high water absorption, and come in a wide variety of colors and designs, making them great for everyday use. You can often find these genuine Imabari towels at various souvenir and gift shops throughout the terminals at Narita Airport.

20. Footwear

Most people haven’t imagined socks with finger toes, but two-finger and five-finger socks are popular in Japan for wearing with traditional geta or zori footwear. They are comfortable and many people find that wearing fabric or wooden zori feels much better than shoes once they get used to them. You can find these items at stores in Narita Airport, including Wamonoya Kaya and Tutuanna.

21. Limited Edition Stationery

For stationery lovers, Japanese stationery is famous for unique and well-designed products like Frixion pens. If you appreciate limited editions and special designs, you’ll find dedicated shops offering these treasures. Specialty stores such as Smith and TRAVELER’S FACTORY AIRPORT, both located on the 4th floor of Terminal 1, feature exclusive notebooks and other stationery items, including airport-limited editions of popular traveler’s notebooks.

22. Starbucks Mugs & Tumblers

Starbucks tumblers and mugs are popular souvenirs worldwide. At Narita Airport, you can find exclusive local designs, including special editions available only at airports in Japan. Starbucks cafés are conveniently located throughout the terminals, including spots before passport control and in departure areas, making it easy to pick up unique items during your travels.

23. Electronics

If you are interested in electronics, the places to shop around are Fa-So-La shops at the departure areas. Though rice cooker and heated toilet seats seem to be popular, more handy gadgets like USB memory sticks in unique shapes are another option. You also have Kitamura, a shop specializing in cameras.

24. Items found at drugstores only in Japan 

You might have noticed that Japanese products are safe and reliable most of the time. Recommended here are hot compresses or cold compresses for muscle pains or sprains. You can buy the Japanese version of Chinese medicines packaged like health supplements without medical prescriptions, too. They are all useful and rarely found abroad. You have several drugstores in public areas and Fa-So-La Drugstores at the departure areas.

25. Uniqlo

Uniqlo offers a wide range of high-quality casual clothing and accessories suitable for all seasons. Conveniently located within Narita Airport, it’s a great place to shop for comfortable basics, stylish outerwear, and travel-friendly apparel before or after your flight.

26. Anime, Game & Manga Goods

You can find a variety of limited edition T-shirts, accessories, figures, keychains, and other merchandise featuring popular anime, game, and manga characters. Exclusive items like Hatsune Miku and Dragonball goods are available at specialty stores such as COSPA AKIHABARA SATELITE STATION.

Narita International Airport Floor Maps (Terminal guide pamphlets)

Narita International Airport Floor Guide Terminal 1, 2, 3:

https://www.narita-airport.jp/en/map

Narita International Airport Official Site:

http://www.narita-airport.jp/en/

 

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