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As mentioned in my previous souvenir posts, Japanese apparel brands are a great option for souvenirs. Lolita goods are especially great since it’s a style unique to Japan. But are you confused about which stores to buy from? Here’s a guide with 11 Japanese Lolita apparel brands. These stores can be found in Harajuku, but there are also storefronts in other shopping areas all around the country. For more additional store information, check their official sites.

1. BABY, THE  STARS SHINE BRIGHT

www.babyssb.co.jp/

BABY THE STARS SHINE BRIGHT is probably the most famous lolita apparel brand. Their dresses are extremely sweet to the max, with pastel colors, bow ties, frills, lace. Prices are high, ranging from 2500 ~ 50000 yen. Stores can be found in Harajuku, Shinjuku, Yokohama, Gunma, Nagano, Iwate, Tochigi, and so on. International stores can be found in Paris and San Francisco. Official site here.

2. Alice and the Pirates

radhenbhoncel.co

Founded by the same company of BABY, THE STARS SHINE BRIGHT, Alice and the Pirates is gothic lolita, darker than the BABY brand. Their items have darker colors and are toned down sweetness. Prices are high, ranging from 2000 ~ 40000 yen. Stores can be found in Harajuku, Shinjuku, Yokohama, and so on. Official site here.

3. Innocent World

innocent-w.jp/

Innocent World offers dresses with a lot of frills and bow ties and use with vibrant colors such as pink and light blue and graphic prints. Prices are high, ranging from 3000 ~ 35000 yen. Stores can be found in Harajuku, Shinjuku, Nagoya, Osaka, etc. Official site here.

4. Angelic Pretty

www.pinterest.com/

As it says in their concept, Angelic Pretty offers items that are right out of your childhood princess stories. Pale pastel colors, frills, laces, bows, etc all delivered with sweet childhood nostalgia. Prices are high, ranging from 2000 ~ 30000 yen. Stores can be found in Tokyo, Osaka, Tochigi, and so on. Official site here.

5. Jane Marple

www.thesalon.jp/

Jane Marple is technically in the lolita category, but it doesn’t quite fit with the well-known lolita image. Their items have a story more than a concept. It can be said they are pieces of art and their items have a noble feel to it. Stores can be found in Harajuku, Shinjuku, Nagoya, and so on. Prices are high, ranging from 4000 ~ 50000 yen. Official site here.

6. metamorphose temps de fille

www.metamorphose.gr.jp

metamorphose temps de fille has elegance, sweetness, and lolita likeness in one brand. As it does say in its brand, metamorphosis, the concept is to able to make girls change with their items. Stores can be found in Osaka, Shinjuku, Nagoya, and so on. Prices are high, ranging from 2000 ~ 40000 yen. Official site here.

7. Mary Magdalene

mirrypeach.blogspot.jp

Mary Magdalene emphasizes the waist line with tighter corsets than most lolita brands. As the name of Mary Magdalene is from The Bible, the brand concept is to show two concepts, the saint and the damned, at the same time. Dresses are mostly in subdued colors, such as off white, burgundy, black or navy, overall creating a more adult atmosphere. Shops can be found in Miyagi, Tokyo, Shizuoka, and so on. Prices are high, ranging from 10000 ~ 60000 yen. Official site here.

8. Victorian Maiden

www.victorianmaiden.com/

As said in their brand name, Victorian Maiden advocates Victorian style clothing. It doesn’t have the pastels or prints like other classical lolita brands do, but it sure has a aristocratic air to it. Prices are high, ranging from 2000 ~ 30000 yen. Shops can be found in Osaka, Tokyo, Yokohama, etc. Official site here.

9. ATELIER-PIERROT

atelier-pierrot.jp

ATELIER-PIERROT is one of the leading gothic lolita brands. Like Mary Magdalene, corsets are often used, and there is a touch of aristocracy to the designs. Stores can be found in Harajuku, Nagoya, Osaka, etc. Prices are high, ranging from 3000 ~ 30000 yen. Official site here.

10. ATELIER BOZ

bozhonten.blog.fc2.com/

From the same company that runs ATELIER PIERROT, ATELIER BOZ offers aristocratic lolita. Stores can be found in Harajuku, Nagoya, Osaka, etc. Prices are high, ranging from 5000 ~ 40000 yen. Official site here.

11. millefleurs

millefleurs-noirs.com/

millefleurs is classic sweet lolita with a noble Victorian air to it. Here you can find lace and frills to the highest extent. Stores can be found in Tokyo, Nagoya, Osaka, and so on. Prices are high, ranging from 3000 ~ 30000 yen. Official site here.

 

Also Check:

[Fashion]

11 Recommended Japanese Lingerie Brands to Buy in Japan

12 Japanese Lingerie Brands You Need To Check Out

19 Stylish Women’s Apparel Brands To Check Out In Japan

[Beauty and Cosmetics]

20 Beauty Products You Can Buy at Drugstores At Japan

11 Affordable Skincare Products to Buy in Japan

11 High-end Skincare Products to Buy in Japan

15 Must-Buy Japanese Cosmetic Brands

10 Japanese beauty appliances that can be used worldwide

20 Japanese Beauty Electronics You Should Check Out

 

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