15 Must-Buy Japanese Cosmetic Brands For All Tastes and Budgets

Japan's drugstores are just like your regular pharmacy stores, but they've branched out from the usual products like pain killers and cleaning supplies to include cosmetics! Here we present 15 must-buy Japanese cosmetic brands, including famous ones like SK-Ⅱ and inexpensive ones like Canmake. A perfect guide for possible souvenirs!

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1. Canmake

Canmake is everywhere and is very affordable. You can buy an eye shadow for 600 yen! The quality is good, considering its price. Official site here.

2. Daiso

Daiso is an all 100 yen store, meaning all the products sold in the store are 100 yen (tax excluded). Cosmetics from Daiso (especially Elfa pearl eye shadow) have a high reputation on the Japanese cosmetic review site, @cosme. Official site here.

3. Can★Do

Can★Do is also an all 100 yen store and also has a high reputation at @cosmeOfficial site here.

4. Cezanne

Cezanne is a cosmetic brand widely seen in drug stores. Their products are meant for everyday use but are high in quality and low in price. This is true to this day. Official site here.

5. Coffret D'or

Coffret D'or is famous for using widely-known actresses such as Satomi Ishihara, Masami Nagahara, Hiromi Nagasaku and so on. Their make-up is perfect for every day use. Official site here.


KATE isn't exactly everyday make up, but more for when you're going out on the weekends, or for when you're feeling daring. But you can of course use it whenever you want. Official site here.


Majolica Majorca is fun just looking through the official site. Every product has a short back story, often themed with fantasy and delight. Products aren't that expensive, so that's nice too! Official site here. 

8. Hada Labo

Hada Labo is a brand of toners and beauty lotions. It is especially famous for its product Goku-jun, as shown above. Official site here.

9. Tsubaki Oil, Ooshima Tsubaki

This is a little pricey, but definitely worth the money. Tsubaki oil is camellia oil. Ooshima tsubaki's oil is 100% camellia, making your damaged hair luscious and fine. Official site here.

10. Muji Products

Comestics from MUJI Products may not that be decorative, but they are effective. Their skin toners and hohoba oil are highly recommended. Official site here.

11. Abura Tori Gami,Yojiya

Abura torigami means oil-absorbing paper. You can absorb your face oil without messing up your make up. Official site here.

12. Kotoshina

Kotoshina is an all organic skin care line originating from Kyoto. All products include green tea elements. Recommended for those with sensitive skin. Official site here.

13. MAQuillAGE

Cedric Meleard/Flickr

MAQuillAGE products have vibrant colors and beautiful packaging. May be a little pricey compared to the brands above, but worth your money! Official site here.


I'm sure everyone has heard of this brand at least once. It is worth the fame. I personally love their eye lash curler. Official site here.

15. SK-Ⅱ

SK-Ⅱ is an anti-aging line of products especially famous for its skin toners. It is very expensive, but continued use produces dramatic results. Official site here.

Also check:

[Beauty and Cosmetics]

7 Places to Buy Your Japanese Makeup

20 Beauty Products You Can Buy at Drugstores At Japan

10 Japanese beauty appliances that can be used worldwide

12 Traditional Beauty Secrets that make Perfect Souvenirs from Japan!

19 Japanese Beauty Electronics You Should Check Out


11 Recommended Japanese Lingerie Brands to Buy in Japan

12 Japanese Lingerie Brands You Need To Check Out

11 Lolita Brands You Should Check Out in Japan

19 Stylish Women's Apparel Brands To Check Out In Japan

The information in this article is accurate at the time of publication.

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