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As mentioned in previous souvenir posts, Japanese apparel brands are a great option for souvenirs. But are you confused which stores to buy from? Here’s a guide with 10 Japanese apparel brands. from stylish to cute. These stores can be found in shopping areas in cities all around the country. For more additional store information, check their official sites.

1. YEVS

store.yevs.jp/

Want something that has a little edge but is casual enough for everyday wear? YEVS has a rich collection of office wear to casual wear, fulfilling that desire. Targeted towards men and women in their twenties up to their forties. Prices are reasonable, ranging from 3000~12000 yen. Official site here.

2. ViS

zozo.jp/

ViS is an apparel shop with the concept of offering cute clothing for adults. Targeted towards women in their twenties up to their forties. Prices are a bit on the high side, ranging from 4000~150000 yen. Official site here.

3. Natural Beauty Basic

www.naturalbeautybasic.com/

If you’re a fan of Perfume, you’ve probably seen this video of them performing the song “Natural Ni Koi Shite (ナチュラルに恋して)” while wearing clothing from  Natural Beauty Basic. Natural Beauty Basic is a casual brand targeted towards women in their twenties up to their forties. Prices are a bit on the high side, ranging from 4000~150000 yen. Official site here.

4. Freak’s Store

www.outletpeak.com/

Freak’s Store offers American-style casual apparel, suitable for everyday wear. Prices are on the high side, ranging from 4000 ~ 30000 yen. Targeted towards men and women in their twenties up to their thirties. Official site here.

5. Cecil McBee

item.rakuten.co.jp/

Cecil McBee offers every form of cute Japanese clothing, to wear when you’re going out with friends or with your boyfriend or for that special day. Prices are reasonable, ranging from 1000~19000 yen. Targeted towards women in their teens up to their twenties. Official site here.

6. BORNY

borny.yu-nagi.com/

BORNY is a select shop, meaning they select items from other brands and feature them in their shops. It also produces its own original items. Items are dressy casual, always made with elegance in mind. Prices are reasonable, ranging from 2000 ~ 30000 yen. Targeted towards women in their twenties up to their thirties. Official site here.

7. apart from lowrys

www.dot-st.com/

Looking for something simple with a hint of otona kawaii in it? Apart from lowrys, which was born from the apparel brand Lowrys Farm, is toned down to otona kawaii. Targeted towards women in their early twenties up to their early thirties. Official site here.

8. Jeanasis

www.dot-st.com/

Jeanasis is a little more based on otona (adult) than kawaii. Sharp and edgy, but with a small hint of kawaii in it. Adequate for office wear. Prices range from 3000 ~ 30000 yen. Targeted towards women in their twenties. Official site here.

9. niko and …

matome.naver.jp/

niko and … offers casual/office wear, with small unique touches. Their concept to the brand is literally to add a little something to everyday life. Their flagship store, located in Meiji-Jingu, niko and … Tokyo also offer unique services such as sundry goods, a reading corner, bicycle sharing, and a coffee shop. Prices range from 3000 ~ 11000 yen. Targeted towards women in their twenties up to their thirties. Official site here.

10. Rope’ Picnic

www.ropepicnic.com/

Rope’ Picnic is relatively stronger on the kawaii with the otona kawaii concept. Filled with vibrant colors and floral prints, Rope’ Picnic will brighten up your wardrobe with glee. Prices are reasonable, ranging from 3000 ~ 110000 yen. Targeted towards women in their twenties. Official site here.

11. E Hyphen World Gallery

www.owlric.co.kr/

Want something casual but with a feminine touch? E Hyphen Gallery is the brand for you. Their accessories, such as necklaces and bracelets, are really cute too. Prices are reasonable, ranging from 2000~8000 yen. Targeted towards women in their teens up to their early twenties. Official site here.

12. earth music&ecology

curet.jp/

Famous for the advertisements using Aoi Miyazaki and the catchphrase of “What are you going to wear tomorrow?” (あした、なに着て生きていく?), earth music&ecology is a casual brand great for everyday wear. Prices are reasonable, ranging from 2000~8000 yen. Targeted towards women in their teens up to their thirties. Official site here.

13. WEGO

www.fashionsnap.com/

Want a taste of the Harajuku street style? Wego offers apparel based on Harajuku street style, and also has a store on Harajuku’s Takeshita-doori, as shown above. Prices are cheap, ranging from 1000 ~ 6000 yen. Targeted towards men and women in their teens up to their early twenties. Official site here.

14. Lowrys Farm

www.fashionsnap.com/

Lowrys Farm offers feminine everyday wear and casual day wear. Prices are cheap, ranging from 2000 ~ 7000 yen. Targeted towards women in their teens and their twenties. Official site here.

15. Olive des Olive

www.olivedesolive.tv/

Olive des Olive is everyday wear, powered up with feminine frills, bows, and collars. Prices are reasonable, ranging from 1000~10000 yen. Targeted towards women in their teens up to their early twenties. Official site here.

16. G.U.

www.fastretailing.com/

Born from the national Japanese apparel brand, UNIQLO, G.U. takes UNIQLO’s prices and spiced it up with trend and fashion. You can get trendy items at unbelievable prices. Prices are extremely cheap, ranging from 1000~5000 yen. Targeted towards men and women in their teens up to their early twenties. Official site here.

17. Lepsim Lowrys Farm

www.a-study.co.jp/

Born from the aforementioned brand Lowrys Farm, Lepsim Lowrys Farm is calmer and toned down. Prices are reasonable, ranging from 2000~7000 yen. Targeted towards women in their twenties up to their thirties. Official site here.

18. Heather

www.dot-st.com/

Heather offers casual wear, with a edge of femininity, such as lace or ribbons. Prices are reasonable, ranging from 3000 ~ 9000 yen. Targeted towards women in their twenties. Official site here.

19. Pageboy

alicia-online.jp/

Want something casual, but with a modern edge to it? Pageboy may be your choice. Prices are reasonable, ranging from 4000 ~ 10000 yen. Targeted towards women in their twenties. Official site here.

Also Check:

[Fashion]

11 Recommended Japanese Lingerie Brands to Buy in Japan

12 Japanese Lingerie Brands You Need To Check Out

11 Lolita Brands You Should Check Out in Japan

[Beauty and Cosmetics]

20 Beauty Products You Can Buy at Drugstores At Japan

11 Affordable Skincare Products to Buy in Japan

11 High-end Skincare Products to Buy in Japan

15 Must-Buy Japanese Cosmetic Brands

10 Japanese beauty appliances that can be used worldwide

20 Japanese Beauty Electronics You Should Check Out

 

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