1. Yokumoku – Cigareperry_marco/Flickrperry_marco/Flickr
One of Japan’s long sellers. As the name suggests, these are cigar-shaped baked buttery cookies. Their rich favor and crispy texture makes them a popular sweet. You can find them at department stores, such as Isetan, Mikoshi and Takashimaya, as well as at Narita Airport and Haneda Airport. Overseas, they have stores in the USA, Thailand, Macao, Taiwan, Hong Kong, The UAE and Kuwait.
2. Shiseido Parlour – Hanatsubaki Sweet Box
A long seller from around 1926, the start of the Showa Period. With a simple buttery taste and a thick, crunchy texture, these biscuits are delicious. The container comes in gold and white. You can find them at the Ginza Honten store and other Parlour Shiseido stores, as well as at Haneda Airport and department stores.
Store information: Ginza Honten Store, Tokyo Ginza Shiseido Bldg 1F, 8-8-3 Ginza, Chuo-ku, Tokyo
3. Ginza Kikunoya – FukiyoseXin Li 88/Flickr
The most popular sweet from this long standing store which was established in 1890. The name fukiyose, meaning to blow together, expresses the way these small dried sweets have been gathered together by the blowing wind. The box contains a wide variety of small, elegant sweets, each with a different flavor, coloring and scent. These are a very popular sweet among the Japanese. As well as the Tokyo Ginza Honten, you can also buy them at the First Avenue Tokyo Station, at Haneda Airport and a variety of other locations.
Store Information: Ginza Honten, B1 Ginza Coa Bldg, 5-8-8 Ginza, Chuo-ku, Tokyo
4. Higashiya – Okoshi
These traditional sweets, made from rice in a special method passed down for generations, have a crunchy texture and a natural flavor and aroma that becomes stronger with every bite. The sweets come in 3 flavors: ginger, buckwheat, and the rather unique Daitoku-ji natto flavor. You can buy these at Tokyo Higashi Ginza, Minami Aoyama operated stores and on the second floor of Haneda Airport Terminal 1.
5. Atelier Ukai – Kashi Yoroshi Monyokan
A selection of baked cookies made by the high class restaurant Ukai using traditional Japanese ingredients. The beautiful container patterned in a traditional Japanese style that is said to bring good fortune contains a wide variety of delicious sweets, including crispy cookies topped with yuzu jam, and flaky cookies made with Japanese high quality sugar. You can find these sweets at the Atelier Ukai store in Yokohama, as well as at the Ukai group stores in the Kanto region.
Store Information: Atelier Ukai, 1F Moritex Tama Plaza Bldg., 2-4-10 Shin Ishikawa, Aoba-ku, Yokohama City, Kanagawa
6. Okoicha Langue de Chat – Chanokawallyg/Flickr
A popular Kyoto souvenir, the Chanoka has a white chocolate core surrounded by thin layers of rich, crisp cookie made with selected green tea from Uji in Kyoto. Chanoka is only available at stores in Kyoto.
Store Information: Kyoto Kitayama Honten, Kyoto Botanical Gardens North Entrance, Kitayama, Kita-ku, Kyoto City
7. Kuidaore Taro Shortbread (10 pack)
A shortbread cookie in the shape of the famous Osaka character Kuidaore Taro. With a rick buttery taste and a light, crispy texture, you won’t be able to resist these moorish cookies. The facial expression on each cookie is different, so be sure to have a look at them as you eat them. As well as the Osaka Kuidaore Taro Dotonbori store, you can find theses at the souvenir stores Kansai Airport, Osaka Station and Shin-Osaka Station as well.
Store Information: Kuidaore Taro, 1-8-5 Dotonbori, Chuo-ku, Osaka City
8. Hontakasagoya – Ecorce
A long-seller from Hontakasagoya of Kobe, these thin cookies come in a variety of shapes, from triangles, to strips and rolls. The roll-shaped versions contain milk chocolate and white chocolate in the center. Their soft and light texture has made them a hit. You can buy these at the Kobe Motomachi Honten store, as well as at department stores such as Takashimaya, Mitsukoshi and Daimaru around Japan.
Store Information: Kobe Motomachi Honten, 3-2-11 Motomachi Dori, Chuo-ku, Kobe City
9. Chidoriya – Tirolian
Tirolian is one of the popular, long-selling products of the Fukuoka based company Chidoriya. In order to maintain their simple flavor, these cylindrical cookies are baked in a unique method. They come with 4 different flavors of cream: coffee, vanilla, strawberry and green tea. The cookie and cream go together spectacularly. You can buy theses at the Fukuoka Honten store and at Chidoriya operated stores in Fukuoka Prefecture.
Store Information: Shinten-cho Fukuoka Honten, Shinten-cho Kitadori, 2-8-124 Tenjin, Chuo-ku, Fukuoka City
10. Kanro – Hitotsubu Kanro
Hitotsubu Kanro are sweets that come in a small container decorated with a motif to bring good fortune. There are 6 different motifs based on Japanese traditions of praying to the gods to have one’s wishes come true and omamori, or lucky charms. One for example is the frog motif, which symbolizes returning home safely. This is a play on words, with frog being kaeru in Japanese, and return home also being kaeru. The sweets are often bought as souvenirs to bring fortune on ones return. You can buy them at the Tokyo GRANSTA store in Tokyo Station and at Osaka LUCUA1100 in Kita-ku in Osaka.
Store Information: Hitotsubu Kanro Tokyo GRANSTA Store, JR Tokyo Station B1F, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo