About Setouchi

Covering seven prefectures facing the Seto Inland Sea, the Setouchi region is absolutely massive! As such, it boasts a wealth of charm, including a pleasantly mild climate, gentle sea, gorgeous island scenery, historical townscapes, and even international art events. Here, we introduce basic info that everyone should know about the Setouchi area before visiting.


Luxury Accommodations

Let us introduce you to accommodations within the Setouchi region where you can fully take in the natural surroundings and history. These options include a long-established traditional inn on Miyajima, the island where you can find the World Heritage Site of Itsukushima Shrine; a hotel boasting beautiful starry night views from its island location; a popular glamping facility that lets you fully take in the sea; and another inn with over 300 years of history within the famed the Kurashiki Bikan Historical Quarter. Enjoy a private, quiet vacation away from the hustle and bustle of crowded city life.


Adventure Tourism

Being close to the Seto Inland Sea, the Setouchi region generally has a temperate climate that allows for all kinds of outdoor fun any time of the year. Enjoy the beautiful water that flows through the region from the sea to the mountains as well as the region’s gorgeous inland scenery! Here are a couple of ways to enjoy these natural bounties along with the region’s culture through the great outdoors.


National Parks

Setonaikai National Park is the largest of its kind in Japan, covering eleven prefectures and even parts of the sea. As such, it flaunts an incredible number of charming and unique spots to explore. We’ll introduce you to some of our top picks and the best ways to enjoy them. You’ll surely be amazed by some of the options awaiting you: bountiful nature such as terraced island rice fields and the Naruto Whirlpools, port city views that’ll take you back in time, the World Heritage of Itsukushima Shrine, and more!


Local Cuisine

As all the prefectures within the Setouchi region face the sea, the area is known for its delightful seafood cuisine, often including luxurious ingredients like sea bream and puffer fish. You’ll also find many dishes made from wheat or buckwheat flour. Within this section, we will cover 15 delicious local dishes across the region’s seven prefectures. Why not consider choosing where to visit based on what foods you want to try?

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