MEGA Don Quijote Shibuya: Tokyo’s Largest Selection of Souvenirs at Bargain Prices

Right in the heart of Tokyo, conveniently located in the middle of vibrant Shibuya, is MEGA Don Quijote Shibuya where aisles of extraordinarily cheap and tantalizing Japanese snacks, branded items, prized Japanese skincare products, and more await. For this article, our editorial team visited this store and dived into the wonders of its souvenir-packed floors to uncover the best items you should bring back home and how to get additional discounts on your next shopping spree there!

Check out our writers’ top Japan travel ideas!

What Is Don Quijote?

The retailer started off small in 1978 when the founder Takao Yasuda set up a variety store called “Dorobo Ichiba” (Thief Market) in Tokyo’s Nishi Ogikubo neighborhood. After establishing the first actual Don Quijote store in Fuchu City, Tokyo in 1989, the company expanded at a dizzying pace. With 720 stores worldwide today, Don Quijote is undoubtedly Japan’s number one discount chain store!

Although it has grown in size, Don Quijote maintains some of the original factors that made it a global success and differentiate it from other similar businesses in all of its stores: reasonable prices, late-night business hours, handwritten POP signs, and its signature “compression display” high-density showcasing of merchandise that provides shoppers with amusement akin to an exciting treasure hunt.

All About MEGA Don Quijote Shibuya

With a total of seven floors, MEGA Don Quijote Shibuya is Tokyo’s largest Don Quijote. Established in 2017 as part of the “MEGA Don Quijote'' brand, the 24-hour MEGA Don Quijote Shibuya features all the elements mentioned above and more. With larger spaces and a wider selection of products, including items that you can't buy at other stores, it caters to a broad range of customers: locals in search of daily necessities, young people stopping to buy the latest trendy products, and travelers looking for astonishingly cheap yet high-quality Japanese items as a token of their visit to Japan.

Since its founding, the store has become a popular tourist attraction and a stop not to be missed for those wanting to explore a unique side of Japan’s shopping culture. Thanks to this popularity, they now even provide multi-language assistance for their customers! With each floor selling piles of unique products and thousands of interesting items you might have even never seen before, shoppers just need to get lost in this amusing shopping maze, let the zest for discovery guide them, and hunt for the best bargains! 

Here are some particularly popular floors of Don Quijote that we believe you'd be interested in!

You’ll need reservations while in Japan. See our writers’ top picks!

7F: Stock Up on Selected Souvenirs and Purchase Them Tax Free

Rushing to get some last-minute souvenirs? Or planning on doing some heavy souvenir shopping? Then, we suggest you go straight up to MEGA Don Quijote Shibuya’s seventh floor. Here, you can find a selection of its best souvenirs and top-sellers, conveniently gathered all in one place! Items for all budgets and needs are divided into categories and neatly organized into shelves, so it’s easy and quick to find what you are looking for. The floor also offers an ample choice of suitcases, from Don Quijote’s own brand to popular brands such as Samsonite or Rimowa, in case you need that extra space to store your purchases.

Souvenir options include classics like character goods, Japan-themed magnets and keychains, and even traditional products like chopsticks, daruma dolls, and fans portraying iconic Japanese art like Hokusai’s “Great Wave off Kanagawa” or “Red Fuji.” You’ll be spoilt for choice when it comes to daily wear, too, as the shelves are jammed with rows of t-shirts and socks sporting anything from quintessentially Japanese designs to cute illustrations of Japanese food. Goods unique to MEGA Don Quijote Shibuya are also available, such as t-shirts inspired by Shibuya Station’s Yamanote Line signboard and cute merchandise of Hachiko, Shibuya’s beloved mascot.

JONETZ: Don Quijote's Original Branded Goods

If you are looking for original goods and novelty products at accessible prices, don’t forget to keep an eye out for anything marked as “JONETZ,” the company’s own branded items. They are scattered all throughout MEGA Don Quijote Shibuya, from food and beauty products to daily sundries and household goods. They are tagged with the symbol above: “ド 情熱価格” and “JONETZ,” so it’ll be easy to spot them!

You’ll need reservations while in Japan. See our writers’ top picks!

Tax-Free Shopping in Don Quijote

MEGA Don Quijote Shibuya’s seventh floor is also where you want to go for tax free services. In Japan, tourists can purchase items like cosmetics, foods, medicines, and more without having to pay consumption taxes, which equals to a 10% discount. Tax-free purchases apply to total purchase amounts of 5,000 yen or more (excluding taxes and after discount has been applied) or 5,500 yen (including taxes).

The floor layout is organized so that customers have plenty of space to comfortably queue at the registers. Once you present your passport or lending permit and pay, your items will be specially packaged inside a dedicated bag (in the case of consumable* tax-free products, like food and makeup, as they must not be opened until you have left the country) or simply handed to you if all the purchased items are general goods such as electronics and designer goods. In this case, you can open and use the items in Japan, but remember that they must be taken out of the country within 6 months from your date of entry.

*Please note that some consumables may not be taken out of the country.                                                      
*Read more about tax-free shopping regulations here.

Save Even More on Your Tax-Free Shopping at Don Quijote

You can take full advantage of Don Quijote’s tax-free discounts by using this “Discount Coupon” on top of the 10% discount you already receive from tax exemption. With this special campaign, an extra 5% discount will be applied on any purchases of 10,000 yen (excluding taxes) or higher. No need for paper tickets either, as the coupon can be accessed online at any time. You just have to tap the coupon banner to go to the barcode screen and present it to the cashier at the time of payment!


*Please note that the discount cannot be applied if the coupon is presented after payment has been completed.
*Read more about the campaign here.

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4F: A Must-Stop for Designer Goods and Luxury Pieces

Whether you are a designer enthusiast or you always wanted to browse through a selection of high-quality branded pieces but never had the chance, don’t miss the opportunity to take a look at MEGA Don Quijote Shibuya’s fourth floor. Here is where Don Quijote makes coveted designer goods accessible to a wider audience with tempting prices. Explore aisles covered from floor to ceiling in clothes from hundreds of different brands and pick your favorites. Casual wear and sport brands, high-end goods, and even perfumes and watches - name it and they probably have it in stock!

High-quality luxury pieces by brands such as Gucci, Hermes, Chanel, and more are also available and carefully displayed in their own dedicated area. All the items have passed the company’s strict standards of authenticity.

3F: Pamper Yourself With Premium Japanese Skincare and Makeup Products

MEGA Don Quijote Shibuya’s third floor displays the best Japan has to offer in terms of body care: be it your hair, skin, or health. The vast assortment ranges from sports wear and supplements to everyday items like trendy makeup, hair treatments, body soap, and even OTC medicines. If you are interested in recreating a Japanese beauty routine back home, gifting some of Japan’s prized skincare to your friends and family, or are just in need of any medicine, this is the go-to place! 

Here are some of the ones we use on a daily basis:

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SENKA Perfect Whip - Japan’s Number One Face Cleanser

The number-one face cleanser in Japan for 10 consecutive years. Don’t let its cheap price fool you, as SENKA Perfect Whip is produced by Shiseido and contains high-quality ingredients such as silk essence and hyaluronic acid. Suitable for all skin types, this best-selling face wash forms a super-rich foam with fine bubbles that gently cleans your pores and removes makeup and dirt thoroughly without stripping away the skin’s natural moisture.

Wafood Made Sake Lees Face Wash - Traditional Japanese Beauty Methods Made Modern

Another coveted cleanser you can find at MEGA Don Quijote Shibuya is the Wafood Made Sake Lees Face Wash. Wafood Made aims to arrange traditional beauty methods unique to Japan in modern ways, which is why they chose to put sake leesーa skincare ingredient cherished for its moisturizing and antioxidant properties since ancient timesーin this product. This gentle foam cleanser gives you a smoother skin texture and brighter complexion.

CICA Moisture Lotion - A Pampering Lotion Full of Beneficial Ingredients

“CICA Moisture Lotion” is part of Don Quijote’s own line of products that pampers your skin with beneficial ingredients like coix seed extract, collagen, and CICA or centella asiatica, which are all renowned for their anti-aging, anti-inflammatory, and skin smoothing effects.

If you like the powerful soothing effects of CICA products, combine the CICA Moisture Lotion with the "CICA Soothing Moisture Foam" for an even more noticeable result!

Melano CC Lotion - Japan’s Best-Selling Brightening Lotion

“Melano CC Lotion” is yet another low-priced, best-selling product available at MEGA Don Quijote Shibuya. Packed with vitamin C derivatives, it tones up your skin while getting rid of hyperpigmentation and preventing the formation of spots.

Read more about Melano CC Lotion and its incredible properties here.

Check us out first for your Japan trip! Plenty of info on Japan hotels, tours, and experiences.

Biore UV AQUA Rich Watery Essence - A Japanese Skincare Must-Have

Pocket sunscreen tubes are another must-have in your bag and one of the secrets for Japanese women’s beautiful skin. “Biore UV AQUA Rich Watery Essence” is a sunscreen beloved for its wonderfully light texture that blends effortlessly with the skin with no white cast and can be even applied as a makeup base. Although it’s an extremely powerful and waterproof sunscreen, it boasts a water capsule formulation that prevents drying and comes off easily when washed with soap.

Kyu Ashi Bijin Cool Refresh Sheet - A Quick Way to Refresh Your Overworked Legs

Feeling a bit tired after a full day of exploration? “Kyu Ashi Bijin Cool Refresh Sheet” might be the solution to your overworked legs as it uses refreshing menthol and five types of herbs such as fennel, melissa, and bilberry to provide a long-lasting cooling effect that rejuvenates your limbs.

Roihi Tsuboko - Get Your Stiff Shoulders Some Relief

If muscle pains are tormenting you instead, try “Roihi Tsuboko,” Japan’s trusty medical patch that guarantees fast relief for shoulder stiffness and lower back pain.

Read on to discover more about the products mentioned above and other useful Japanese items that you might want to incorporate into your daily life!

2F: Bring Japan’s Unique Flavors Back Home With You

A souvenir tour at MEGA Don Quijote Shibuya can’t be considered complete without a stop at the snack section on the second floor where your basket will be filled in the blink of an eye! A maze of colorful packaging hides one of Japan’s largest selection of treats - savory or sweet, you are sure to find something that suits your palate! Towers of boxes from popular chocolate brands, like Meiji and KIT KAT, stand next to walls chock-full of traditional Japanese sweets and Don Quijote’s original snacks. There’s even a “dagashi'' corner for those wanting to enjoy a moment of nostalgia and savor popular candies from Japan’s 1950s!

Pocky: Japan’s Beloved Snack Coming in a Staggering Variety of Flavors and With Gorgeous Boxes

Many of the snacks come in flavors that are unique to Japan and with packaging inspired by some of the country’s symbols like Mt. Fuji or “sakura'' cherry blossoms, making for amazing keepsakes and presents.

A fun example is “Pocky” which showcases a staggering array of flavors, even ones that can't be found overseas, and beautifully illustrated boxes. If you love Japanese green tea, we suggest you opt for the classic matcha Pocky or try its sakura version for a twist as it combines a cherry blossom flavored biscuit with refined Uji matcha chocolate coating. Or if you are looking for something uniquely Japanese, then go for the “Tokyo Amazake” which embodies the fragrance of Japanese sweet rice wine, or for “Tsubu Tsubu Ichigo” containing real strawberry chunks in the chocolate coating.

Can't get enough of Pocky? Read more about it in our dedicated page!

Ichiran Ramen Instant Noodles Box - Take Home One of Japan’s Most Popular Ramen

One of the most popular souvenirs sold here is the instant version of Ichiran’s tonkotsu ramen, one of Japan’s most famous ramen chains specializing in pork-based ramen broth. Incorporating the signature creamy pork broth and spicy sauce, these instant noodles make for a premium experience compared to other instant ramen you might have tried before: an earthy bowl of this will be sure to lift your spirits whenever you miss Japan and its delicious cuisine.

Kinoko no Yama and Takenoko no Sato - Try Chocolate Biscuits Worthy of a Culinary War

Shoppers’ favorites also include “Kinoko no Yama” and “Takenoko no Sato” bite-sized chocolate snacks shaped like mushrooms and bamboo shoots. The two snacks, extremely similar in their ingredients and taste, are actually the cause behind Japan’s fiercest culinary war, with Japanese people taking sides and eagerly defending their preferred form of chocolate biscuit. Which side are you on? Try them both and proclaim your winner!

Check us out first for your Japan trip! Plenty of info on Japan hotels, tours, and experiences.

Taste Some of Don Quijote’s Own Branded Snacks

If you are looking for something totally different, Don Quijote also sells its own snacks. Some that we particularly like to munch on and share with friends are the “Shitake Mushroom Snack,” a novelty snack made with shiitake mushrooms that have been deep fried and seasoned with spices, and the “Konjac Fruit Jellies” which combines the low calories of konjac and the deliciousness of fruit candies.

More on Don Quijote’s original snacks and its other top-seller souvenirs in our dedicated souvenir shopping list, conveniently displaying all of tsunagu Japan editorial team’s picks for popular cosmetics, fashion, home electronics, and more!

Shop at Japan’s Number One Discount Chain Store, Don Quijote and Find the Perfect Souvenirs to Bring Back Home

With its central location, unbeatable prices, and endless selection of products, MEGA Don Quijote Shibuya is an amazing one-stop shopping destination for any traveler looking for souvenirs to bring back home!

If you want to give feedback on any of our articles, you have an idea that you'd really like to see come to life, or you just have a question on Japan, hit us up on our FacebookTwitter, or Instagram!

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Kanto Feature

The information in this article is accurate at the time of publication.

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Stefania Sabia
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