A Guide to Key Japanese Fashion Subcultures: Lolita, Rockabilly, Gyaru, and More Explained!

Japan is a nation full of various subcultures - a place where, no matter your taste, you can find a collective of kindred spirits. It's a fact that couldn't be truer when it comes to fashion. Tokyo is without question one of the key fashion capitals of the world along with New York, Paris, and Milan, and has a large population of creative thinkers and progressive fashion lovers willing to take risks and redefine movements entirely. To understand it a little better, we've put together a guide to some of Tokyo's most iconic modern fashion movements.


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The information in this article is accurate at the time of publication.


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