Top 7 Most Popular Japanese Toothpaste Brands for Souvenirs

You may find a wide variety of toothpastes in Japanese drug stores. This article lists the top 7 most popular toothpastes that are found at the top of ranking websites. Prices may vary depending on the store, hence the prices shown here are merely for reference.



1. Brilliant More (Lion)

This medicinal toothpaste is known for its stain removing properties. With the ingredient "sodium pyrophosphate" and brushing, the stain is lifted to the surface and can be brushed away. You can choose from two flavors: a refreshing spearmint or apricot mint. (quasi-drug)

Reference Price: 1,026 JPY (incl. tax)

2. Dentor Systema (Lion)

This is an extremely popular product in Japan. This medicated toothpaste has anti-periodontitis properties and is known to clean thoroughly between the teeth due to the active ingredient called IPMP (isopropyl methylphlenol), along with brushing. Furthermore, the ε-ACA (epsilon-aminocaproic acid) helps prevent gingivitis. This toothpaste comes in the refreshing flavor of peppermint. (quasi-drug)

Reference Price: 300 JPY (incl. tax)

3. Systema Gums Plus Night Care Gel (Lion)

This is another toothpaste from the medicinal line of Systema. This toothpaste, along with the action of brushing, cleans away bacteria between the teeth using IPMP (isopropyl methylphenol). It also helps prevent gingivitis. This toothpaste comes in the refreshing flavor of peppermint. (quasi-drug)

Reference Price: 615 JPY (incl. tax)

4. Hamigaki Nadeshiko (Ishizawa Laboratory)

Hamigaki Nadeshiko, which comes in cute packaging, is one of the most popular products in major Japanese cosmetic review sites. With the combination of sodium bicarbonate and brushing, this toothpaste is known to make teeth whiter by removing tar. This toothpaste is made with ingredients that are 100% derived from plants and comes in a refreshing peppermint flavor.

Reference Price: 1,296 JPY (incl. tax)

5. Bihaku Sumigaki (KOBAYASHI Pharmaceutical)

This unique toothpaste is black in color because one of the ingredients is coal, a typical Japanese natural resource. With its sharp charcoal grains (charcoal and silica cleaning agents) and the help of brushing, this toothpaste cleans in between teeth and removes dirt off the surface. This makes your teeth whiter as well, as it removes plaque. This toothpaste has an elderflower base along with floral and white tea accents to make a splendid, refreshing flavor.

Reference Price: 537 JPY (incl. tax)

6. Apagard Smokin' (Sangi)

This toothpaste is part of the extremely popular Japanese line of medicinal toothpaste called Apagard. This "Smokin'" version is known to remove stains from cigarette smoking, and therefore makes teeth whiter. With the combination of polyethylene glycol and polyvinyl pyrrolidone and brushing, this toothpaste removes dirt and stains. The unique active ingredient of medicinal hydroxyapatite prevents the occurrence and progression of cavities as well as playing a role in whitening. This comes in a refreshing mild mint flavor.

Reference Price: 1,387 JPY (incl. tax)

7. Natamame Sukkiri Persimmon Toothpaste (Sanwa Tsusho)

This toothpaste is created with naturally derived ingredients familiar to the Japanese. With the combination of natamame or sword beans (flavoring agent), persimmon juice (moisturizing agent) and natural salt (flavoring agent) and brushing, this toothpaste prevents the onset of bad breath, removes plaque and stains, and whitens teeth.

Reference Price: 1,522 JPY (incl. tax)

What do you think of these 7 recommended toothpastes? Please use this article as reference when choosing souvenirs.


*This article was published on WOW! JAPAN. Click here to see a list of WOW! JAPAN articles.

The information in this article is accurate at the time of publication.

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