Japan In-Depth

What is this Japanese regional yurukyara boom all about?

In the country that invented anime, there is now a boom for characters that represent an area and its history called "yurukyara." There is a national Yurukyara Grand Prix held every year and there are all sorts of goods sold with yurukyara designs. There's no hints of yurukyara's popularity slowing down anytime soon. What do you think of the yurukyara of your favorite area?


Things to Do

Hotels & Ryokan


Restaurant Search