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ViVi was launched in May 1983 by a story-telling company. It’s a ladies’ fashion magazine distributed not only in Japan, but also in China, Taiwan, and Hong Kong. It is published in Japan the 23rd of every month, and is considered one of the “red-letter” magazines.

ja.wikipedia.org

It’s not just fashion, but it’s also a publication chock-full of hair, makeup, and diet tips!

The Chinese-language version of ViVi launched in 2000. This was the first Chinese-language version of a female magazine in the industry.

ja.wikipedia.org

They also publish it in Chinese.

What is ViVi-style fashion?

Men’s-inspired taste matches well with feminine makeup.

Matching a red skirt with a tiger-print shirt shows off your personal style.

This cute style looks different from the back!

The models are also individualistic!

Fujii Lena

She normally wears sweet, feminine clothing.

Triendl Reina

Her forte is sweet style.

Sara Mary

Her specialty is cool, individualistic fashion.

ViVi Night is when fashionable girls gather!

You can see different types of fashion styles.

For Vivi, where lots of personal styles that don’t cater to men are featured, it is probably a symbol of Japanese girls.
If you want to check out the latest trends, check out ViVi!

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