Top 5 Japanese Snacks on Amazon

Everyone loves Japanese snacks! But which are the most popular? Though the answer to this is highly debatable, this article aims to answer the question using Amazon Japan rankings. Discover which snacks Japanese people think is the most popular! Who knows, you might have eaten them before!



Matcha Flavored Kit-Kat


Unfortunately only available in Kyoto, these snacks take the top spot of highest rated Japanese snacks on

As soon as you open a Matcha Kit Kat, you can smell the classic bittersweet scent of matcha and intense sweetness of the white chocolate. The flavor and aftertaste are heavier on matcha than white chocolate. Although they're incredibly sweet (as white chocolate tends to be), they have much more of a matcha taste than, say, the Vosges Matcha Bar.


Pocky is arguably the best-known Japanese snack in the world. Production started in 1966, and due to its popularity in anime and manga, as well as the many flavors and variations that Glico produces, Pocky is in high demand all around the world.

The classic little-kid way to eat them is to try and suck all the chocolate off of them without breaking the biscuit. It's harder than it seems, and as a kid, I'd often get stuck debating whether or not to use the tongue-melt technique, or revert to the tooth-scrape.

Matcha Flavored Meltykiss

Meltykiss comes in three standard flavors: chocolate, strawberry, and matcha. Apparently matcha's the winner in the states!

Because I love drinking matcha & other types of Japanese green teas, and have a soft spot for green tea flavored confectionery, I just couldn't pass the matcha Meltykiss: individually wrapped cubes of creamy matcha chocolate coated with rich bittersweet dark choc, and dusted with more cocoa powder on top, sounds irresistible? It tastes even more delectable than it sounds, creating a melt-in-your-mouth rich chocolate sensation for your tastebuds!

Kasugai Lychee Gummy Candy

These gummies are pretty easy to find in the United States at Asian groceries, so I'd bet that half the reason they're so popular is the nostalgic feeling people get from eating them.

These lychee Kasugai gummy candies are not your ordinary gummies. Each individually-wrapped Kasugai gummy features real lychee flavor and has a pleasant aroma. These gummies make a sweet after-dinner treat or a tasty mid-day snack.

Hello Panda

Hello Panda isn't actually sold in Japan, but Japanese candy maker Meiji created it for a Western market with the illusion that they're sold in Japan. Even so, they're quite popular!

The chocolate flavor is relatively subdued compared to the crispy cookie exterior. The closest flavor approximation is a Chips Ahoy chocolate chip cookie, though you can get more of a sense of the chocolate if you have the tongue and teeth dexterity to manage to get the soft chocolate cream filling spread directly on your taste buds. It's a bit of a trick, but rather worth it because of the rich fatty texture of the filling.

The information in this article is accurate at the time of publication.

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