Guess what people wanna sell with this poster
“We have good bosoms.”
Do you have any ideas about this poster except for a girl in a bikini? The word written in this poster in Japanese is “We have good mune”. “Mune” means breasts, or bosom, in Japanese, but it is used also for brisket. We use this words not only for humans but also for meat.
“We have good thighs.”
Let’s go to the second poster. Wow, another glamorous woman! What is written here is “We have good momo”. “Momo” means thigh, but it is also used for ham.
This is the butcher of the shop.
Those 2 posters are the posters of a butcher shop! They use eye-catching images of glamorous women and use phrases which have double meanings.
A funny project to encourage visitors to the shōtengai
Now in Japan, we have many shōtengai which are losing popularity because of the big commercial centers. So what this Fiuminosato Shōtengai in Osaka did is to invite as many as visitors as possible by launching a poster contest. This is the poster to announce the project. These people are working in Fiuminosato Shōtengai. The catchy phrase here is “You don’t have to buy something, but come enjoy our posters.”
This project was produced by Fuminosato Shōtengai and young creative designers. Each shop tried the best to get more number of vote by creating catchy posters. To be catchy in Osaka, it must be funny and full of humor.
1. “I finally noticed that I’m tired from work.”
The first entry is this poster. It’s already odd that this poster is a shop of “Tsukemono” (Japanese pickles, accompaniment for rice), which was closed in June last year. What this old owner said is “I finally noticed that I’m tired from work.”
2. “What changes a woman is a man’s resolution.”
This is a poster of “fundoshi” shop. Fundoshi is Japanese traditional underwear for men, but now the only people who still wear fundoshi would be sumo wrestlers. So this shop’s business is already limited. The catchy phrase in this poster is “What changes a woman is a man’s resolution.” The idea might be that if a man decides to wear fundoshi, which is unfamiliar nowadays, a woman will find the man different.
3. “We have no medicine for aho.”
Can you get what this man in the photo is doing? He is trying hard to pick up some coins under the vending machine. It seems ridiculous. Then, what is written is “We have no medicine for aho.” What does “aho” mean? It means fool or idiot. Actually, in Osaka, people say very often “aho” to each other. This means nothing serious, but it is a way to express affection to each other. If it were serious word, this pharmacy would never use it in a poster for promoting their sales.
4. “I wanna stay with you tonight, so I’m gonna kill the last train.”
This sad, crying is firmly holding a cup of sake. Yes, this is a poster for a sake shop. What this woman says in this poster is “I wanna stay with you tonight, so I’m gonna kill the last train.” She wants to drink sake with her lover so much that she wants to destroy any way that they could go home. Wow, terrible.
5. “I have seen this make-up trend three times.”
What this made-up woman says is “I have seen this make-up trend three times.” Yes, we say that the fashion trend is repeated. She lives long and has seen the repetition of make-up trend three times…she has been a customer for 50 years of this beauty shop.
6. “More than 80％ of people getting heatstroke are adults, who always ask their child to wear a hat.”
This ironical poster is from a hat shop. What they say in this poster, “More than 80％ of people getting heatstroke are adults, who always ask their child to wear a hat” might be true. Let’s all wear hats!
7. “It’s OK that you say you made this by yourself to others.”
This fish store who might sell prepared food as well says in this poster that “It’s OK that you say you made this by yourself to others.” Why not? We want to tell people that we are a good cook even by telling a lie..or not?!
8. “Please tell me how to clear browsing data.”
This is a poster of an electrical store, which is proud of its services. This old man in front of a laptop says “Please tell me how to clear browsing data.” Hey man, what did you see?!
This poster won the Grand Prix.
There were still more poster entries. From 6,709 votes, the poster which won the Grand Prix was this!! Look at this owner’s honorable face!!
This is another poster of this “Tsukemono” shop. What does the owner say in this poster? “We are gonna make a poster? Hurry up, otherwise I will die.” He had worked so long for this shop. On the bottom, a word “otsukare-sama” is written where one kanji, which is used for “tsukemono”, is arranged. “Otsukare-sama” is a Japanese expression which you say to people who have worked hard. If translated in English, it might be something like “Excellent work!” I would like to say sincerely “Otsukare-sama” to this owner too…