What is Samantha Thavasa?
Samantha Thavasa is a Japanese fashion company, known primarily for its handbags popular among twenty-something women. Other accessory lines such as Samantha Thavasa Deluxe, Samantha Vega, Samantha Thavasa New York were created to meet different markets.
The company was founded in 1994 by Kazumasa Terada, the current CEO and president. The company has over 130 retail stores in Japan. In late 2006, Samantha Thavasa opened its first U.S. store in New York City.
Samantha Thavasa also has a range of sub-brands that cater to specific audiences, such as Samantha Vega, which caters to women in their late teens and early twenties and features much more affordable prices with similar designs to Samantha Thavasa (comparable to Kate Spade’s inexpensive brand, Kate Spade Saturday). There are also two golf collections (Samantha Thavasa Under 25 and Samantha Thavasa No. 7) as well as Samantha Thavasa Petit Choice, which creates wallets and small items. Samantha Kingz is a line specifically for men.
Examples of Samantha Thavasa
The Samantha Thavasa brand is known for its use of multiple different colors and high quality materials while maintaining a relatively affordable price in comparison to similar bags from other high end companies. Everything from rhinestones to hearts and ribbons provide a unique look for the bag along with the brand logo on the curved wooden handles.
Every season, Samantha Thavasa releases anywhere up to 200 new bags to match the advertising campaign that promotes the use of a different bag every day to match the mood of its wearer. The designs will very depending on the moods they are meant to evoke, but largely stick to the basic white and pink color scheme (with occasional bright variations) and the same essential material makeup.
Wallets (Samantha Thavasa Petit Choice)
Even more handbags
Another handbag (and model/brand muse Miranda Kerr)
Samantha Thavasa also produces sweets (mostly eclairs) and a new brand of skinny jeans that Girls’ Generation endorses.
Using celebrities to bolster the popularity and exposure of its bags, Samantha Thavasa has been able to expand substantially. Mostly, the company hires Western celebrities, utilizing the appeal of internationalism. Beyonce and both Paris and Nicky Hilton have both been utilized in advertising campaigns and Nicky Hilton, Tinsley Mortimer, and Victoria Beckham have all started their own lines of handbags with the company. South Korean celebrity Lee Byung-hun was also used to promote a new line of jewelry released by the company called Samantha Tiara.
Beyonce and Solange Knowles
The most important thing, of course, are the prices.
Samantha Thavasa averages within the $300 – $500 (USD) range, while Samantha Vega is much more affordable within the $100 – $300 range. The hardcover suitcases are about $250, and wallets go from approximately $95 to $200. Of course, depending on where you buy the bag, sales tax will change the price considerably. Try buying straight from the producer: in Japan!