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Hermès uses manga for its campaign?!

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One of the most famous French brands, Hermès, collaborated with manga in Tokyo, Japan. Hermès in Isetan, which is the most popular department store in Tokyo, reopened after being remodeled on November 1st. 

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When passing the big shop windows of Isetan, you will find some manga characters behind the Hermès collection.

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This is the artwork hung on the wall of the temporary Hermès shop during its renewal. As you can see, it’s a manga-inspired artwork.

The manga artist: Yuichi Yokoyama

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Yuichi Yokoyama is a Japanese graphic designer born in 1967. He started his career as an artist, but in recent years he is becoming a manga-ka (cartoonist, or manga artist) as well.

Yuichi Yokoyama official site (JP)

Yuichi Yokoyama official site (EN)

Yuichi Yokoyama official site (FR)

 
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His style of manga is called neo-manga. Don’t you want to have a look at his artwork which is more unique than the manga you usually think of?

Manga gets a makeover by Time Out Tokyo

Invitation card for opening party

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This is the invitation card for the opening party. Who can tell that this invitation is for Hermès party? Even the name of the brand isn’t written in its usual English alphabet. Only the word “Hermès” in katakana is found.

Seeking a new voyage for Hermès

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This is promotional ad for Hermès during its renovation period. The slogan is “Voyage seeking for new Hermès.” There are three manga characters, all of whom do not seem to be normal people.

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Such a giant ad with manga on the big wall of a department store. This is the kind of thing you might only see in Tokyo.

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Here you can see the strange manga characters, one of whom is holding a board that says “New HERMÈS open!” written in katakana. The three of them are inviting you and waiting for you at Hermès at the Isetan in Shinjuku, Tokyo!

Shinjuku ISETAN official site

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