You can see people’s fashion coordinates, and you can buy each item at the same time.
“WEAR” is the biggest Japanese fashion application. You can see the day’s coordinates of different people. Of course, you can share your coordinate too.
This application is run by ZOZOTOWN, a big online apparel shop where you can buy the items of a popular brand. http://zozotown.com/
ZOZOTOWN is an internet retailer of fashion products originating in Japan with over 700 popular brands
So as you can imagine, WEAR is a new business of ZOZOTOWN. The items of the coordinate we see on WEAR can be bought online. It’s a new style of online shopping.
Have you ever experienced finding some attractive clothing that you like, but you cannot come up with a coordinate for that item? Then you hesitate to buy. But with WEAR, you can see how the item works with other items!