41. Nature Made (ネイチャーメイド) [Health Food]

With the wide variety of supplements on sale, it can be hard to choose. Otsuka’s Nature Made is made to the company’s strict standards, so you can be sure of its quality. Nature Made also comes in a wide variety of types, from single ingredients to multivitamin and mineral versions.

You’ll need reservations while in Japan. See our writers’ top picks!

42. Netsusama Sheet [Fever Cooling Item]

A cooling product consisting on a sheet lined with cooling gel that you place on the forehead to cool oneself down. A very useful item to have for families with children. They can be used by both adults and children, with the differences between the two being the size and the amount of menthol, the cooling ingredient, in the sheet itself. Children should avoid using the adult sheets.

43. Megrhythm Steam Eye Mask (めぐりズム　蒸気でアイマスク) [Sleeping Assistance Item]

After taking the eye mask from the pack, it reacts with the air, heating up to a temperature of 40 degrees while releasing steam. You can use it before you go to bed to relax, on a plane to help you have a nap, and to relax your tired eyes. There are scented versions that come in a range of fragrances, such as lavender, as well as non-scented versions available.

44. Kyusoku Jikan [Footcare Item]

The leg version of the previously mentioned Netsusama Sheet. You can relax and refresh your tired legs by applying these sheets coated with a cooling gel before going to bed or after soaking in the bath. The adhesive on the sheets is strong so you can be sure that the sheets will stay in place until the morning. The faint herb scent also helps you to relax.

45. Sheet Mask Rose Essence (シートマスク　ローズエキス) [Skin Care Item]

A mask coated with beauty lotion that you apply to the face. The masks have slits cut into them which allow them to closely fit your whole face. The sheets are scented, so you can enjoy the beautiful rose fragrance while caring for your skin. Using the mask also improve the application of makeup on the skin, which makes it a popular product with women.

46. Sekkisei [Beauty Product]

A Kose brand product. The name sekkisei come from the Japanese “seki” meaning snow, “ki” meaning skin and “sei” meaning spirit, and this product is supposed to give you snow-like clear, white skin. Made from Japanese and Chinese plants, it naturally supports your skin and protects it from trouble. It is available in a wide range of types, from foundation, to beauty lotions, to creams and and masks.  

47. Hadalabo Gokujun (肌ラボ　極潤) [Beauty Product]

Hadalabo’s main series of products. It contains super hyaluronic acid. Gokujun is a product made specifically with gentleness to the skin in mind, being low-stimulating, scentless, colorless, and mineral-free. Made under a concept of removing all unnecessary ingredients and utilizing only ingredients that are good for the skin, Gokujun can be used by people even with sensitive skin.

48. Nameraka Honpo Soybean Milk Isoflavone Liquid (なめらか本舗　豆乳イソフラボン液) [Beauty Product]

A cosmetics brand that uses isoflavone from soybean milk, this product is unscented and uncolored, and is known for being kind to the skin. It is thick but not sticky, and is popular with the younger generation. We recommend this for people with sensitive or dry skin.

49. suisai Beauty Clear Powder (suisaiビューティークリアパウダー) [Face Wash]

A powder type face wash you lather up in your hand before applying. It contains protease, and it easily removes any excess keratin or sebum. It comes in individual packets, making it ideal for travel. The packets have been designed in a hexagonal shape which makes it easy to open even with wet hands.

50. Son Bahyu (ソンバーユ) [Skincare Item]

The most popular horse-fat based product. You can use it to moisturize your skin or on troubled areas, such as dry skin. It is safe to eat as well so you can use it on babies as well. As it can be used on both the skin and the hair, it is especially popular with middle-aged women.